Smartline's vision is to seamlessly blend emotional and aesthetical attractiveness of modern jewellery with useful wearable tech to help people engage with their health and well-being without any compromise on style. Currently, wearables are mainly focused on the functional aspects of the device and miss the desired aesthetics (especially for the female market). Additionally, the very aesthetically-focused jewellery hardly focuses on (health-) tech application. While current wearables are considered as tech-gadgets, Smartline aims to bring an aesthetically appealing product to the market, undistinguishable from regular jewellery. During the early-phase-trajectory Smartline will develop the first Proof of Concept with integrated electronics.